Published: November 29, 2005
Your local newspaper is a known and trusted advertising medium. Leverage that brand recognition into online profits using the ThinPaper advertising and content management system.
There are two ways to get your newspaper online with ThinPaper to grow your online ad revenue: lease, or share. Paying for a lease at ThinPaper's low rates lets you keep a much higher percentage of your advertising revenue. But we're happy to share the ad profits with you if you prefer.
| Lease or Share Option Comparison | Plan 1 Lease | Plan 2 Lease | Plan 3 Lease | Plan 4 Share | Plan 5 Share |
|---|---|---|---|---|---|
| Length of Agreement | 3 yrs | 3 yrs | 1 yr | 3 yrs | 1 yr |
| Annual Lease Amount | $260 | $405 | $650 | $0 | $0 |
| Number of Payments | 1 | 3 | 52 | 0 | 0 |
| Payment Amount | $780 | $405 | $12.50 | $0 | $0 |
| Your % of Ad Revenue | 92% | 85% | 80% | 45% | 35% |
| Moderate Projection - Gross Revenue* | $5482 | $5482 | $5482 | $5482 | $5482 |
| Moderate Projection - Your Annual Profit | $4782 | $4253 | $3734 | $2467 | $1918 |
* ''Moderate'' ad projections include 10 classified ads per week with two of them as real estate listings and six with a declared value of $50 ($94.20 in gross ad revenue per week). Directory projections are based on 40 enhanced listings.
Lease ThinPaper for One to Three Years
Plan 1: Three Year Lease with One Payment at Beginning of Term
Pay $780 now (equals $260 per year), and keep 90% of online ad revenue.
Extremely conservative projections estimate $1435 net in classified ad revenue annually, plus $273 net in directory ad revenue. Cost-benefit analysis: $1708 net revenue; $260 expended; your net profit $1448.
Moderate projections estimate $4506 net in classified ad revenue annually, plus $536 net in directory ad revenue. Cost-benefit analysis: $5042 net revenue; $260 expended; your net profit $4782.
Signed three-year lease required. Back to chart.
Plan 2: Three Year Lease with One Payment Annually
Pay $405 each year, and keep 85% of online ad revenue.
Extremely conservative projections estimate $1326 net in classified ad revenue annually, plus $252 net in directory ad revenue. Cost-benefit analysis: $1578 net revenue; $405 expended; your net profit $1173.
Moderate projections estimate $4163 net in classified ad revenue annually, plus $495 net in directory ad revenue. Cost-benefit analysis: $4658 net revenue; $405 expended; your net profit $4253.
Signed three-year lease required. Back to chart.
Plan 3: One Year Lease, Paid Weekly
Pay just $12.50 per week, and keep 80% of online ad revenue.
Extremely conservative projections estimate $1248 net in classified ad revenue annually, plus $238 net in directory ad revenue. Cost-benefit analysis: $1486 net revenue; $650 expended; your net profit $836.
Moderate projections estimate $3918 net in classified ad revenue annually, plus $466 net in directory ad revenue. Cost-benefit analysis: $4384 net revenue; $650 expended; your net profit $3734.
Signed one-year lease required. Back to chart.
Pay Nothing, Share the Advertising Profits
Plan 4: Three Year Share Agreement
Pay nothing up front, and keep 45% of online ad revenue.
Extremely conservative projections estimate $702 net in classified ad revenue annually, plus $134 net in directory ad revenue. Cost-benefit analysis: $836 net revenue; nothing expended; your net profit $836.
Moderate projections estimate $2204 net in classified ad revenue annually, plus $263 net in directory ad revenue. Cost-benefit analysis: $2467 net revenue; nothing expended; your net profit $2467.
Signed three-year share agreement required. Back to chart.
Plan 5: One Year Share Agreement
Pay nothing up front, and keep 35% of online ad revenue.
Extremely conservative projections estimate $546 net in classified ad revenue annually, plus $104 net in directory ad revenue. Cost-benefit analysis: $650 net revenue; nothing expended; your net profit $650.
Moderate projections estimate $1714 net in classified ad revenue annually, plus $204 net in directory ad revenue. Cost-benefit analysis: $1918 net revenue; nothing expended; your net profit $1918.
Signed one-year share agreement required. Back to chart.
NOTE: ''Extremely conservative'' ad projections include 10 classified ads per week with no enhancements and no declared value ($3 per ad, or $30 in ad revenue per week). Directory projections are based on 20 enhanced listings.
''Moderate'' ad projections include 10 classified ads per week with two of them as real estate listings and six with a declared value of $50 ($94.20 in gross ad revenue per week). Directory projections are based on 40 enhanced listings.